About Me
Hello there.
Third culture kid. Music lover. Visual organization lover. Interior design geek. Big fan of human minds. And variety. Mental health advocate. Passionate about “deep” conversations.
Couldn’t pick an identity, so here are five.
Get to know me, a bit.
As a Taiwanese-Egyptian who grew up in four different countries, I learned to adapt quickly and appreciate life through multiple cultural lenses—fueling my love for connecting with people from all walks of life. My lifelong love of art—whether through music, digital media, painting, poetry, or photography—has propelled a deep fascination with both the human mind and the way we connect with one another.
I hold a Bachelor’s degree in Psychology and Visual Arts from the University of British Columbia, and aim to use this dual foundation to design meaningful and impactful experiences—both digital and spatial—that speak to emotion, function, and identity.
I bring a wide-ranging skillset that reflects my curiosity and passion for learning across disciplines. My toolkit spans digital design (Adobe Creative Suite, Canva, CapCut), research and analysis (SPSS, NVivo, Qualtrics, Excel), marketing and CRM platforms (Later, Shopify, Klaviyo, Salesforce, Quickbooks), and other creative tools (SketchUp, Logic Pro X, Serato). This multidisciplinary fluency allows me to approach every project with both creative range and technical depth.
Why Design?
Design has always lived in the background of my life—quietly, then all at once.
My mother, an artist, sparked my creative instincts early: enrolling me in music and painting lessons, handing me a camera to document the world around me and nurturing an eye for composition and order.
Growing up across Taipei, Dubai, Cairo, Vancouver and now Calgary—and travelling through over 20 countries—shaped how I see space, form, beauty and identity. From ancient temples in Kyoto to Middle Eastern textiles, from lush Taiwanese mountains to modernist European cities, I’ve learned that what’s beautiful is always personal. While I studied Psychology and Visual Arts, and built a career in digital marketing, it’s in design—whether spatial or digital—that I’ve found the truest expression of my curiosity, my cultural roots, and my love for creating meaningful, human-centered experiences.
My Interests Include
Graphic Design
Experience with programs like Adobe Photoshop, Illustrator, InDesign, Procreate (on iPad), and online platforms such as Canva.
Social Media Management
Experience with Instagram, Facebook, and TikTok channels using scheduling tools like Later, and analyzing and reporting KPIs.
Photo Manipulation
Experience with the different tools and functions of Photoshop and Lightroom.
Videography & Content Creation
Experience with Adobe Premiere Pro and iMovie for high-level short film editing, and CapCut for social media content creation.
Mixed Media
Experience with other art mediums such as printmaking (e.g., intaglio and relief prints, cyanotypes) and scanning.
Photography
Experience with studio photography (e.g., lighting for portraiture), camera functions, film & darkroom photography.
Music Performance
Over 15 years of experience playing piano as well as many years of experience in singing (choir) and guitar. Oh, also the ukulele.
DJing
Experience with Serato, various DJ controllers, and performing for live audiences at different venues and events. Big fan of Spotify and SoundCloud.
Music Production
Experience with programs like GarageBand and Logic Pro X. I like to write songs, sometimes.
Influencer Marketing
Experience sourcing and managing high-profile influencer partnerships, negotiating, providing briefs, executing collaborations, and tracking success indicators.
Campaign Management
Experience with the development, execution, and post-mortem of social and digital campaigns.
Copywriting
Experience developing genuine and compelling copy for social media and email campaigns.
Research & Strategy
Experience with market research and developing social, content, and email strategies from conception to execution.
Marketing Operations
Experience assisting with admin tasks, budgeting, and coordinating photo and content shoots.
Marketing
Experience completing various ad-hoc marketing requests like creating briefs, decks, sell sheets, guidelines, and other marketing collateral.
TOKYO - Photography, 2016